Hugo Boss AG/€BOSS

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About Hugo Boss AG

Hugo Boss AG is a leading global company in the fashion and lifestyle sector, specializing in the design, manufacturing, and retail of premium clothing, footwear, and accessories. The company's core business is divided into two primary brands: BOSS and HUGO, which cater to varying consumer preferences ranging from high-end, tailored fashion to trendy and casual wear. Founded in 1924 and headquartered in Metzingen, Germany, Hugo Boss has a substantial international presence with a strong network of retail stores, franchises, and online platforms across multiple continents. Hugo Boss AG is publicly traded on the Frankfurt Stock Exchange under the ticker symbol BOSS. The company's strategic positioning leverages its iconic branding and focus on quality craftsmanship, allowing it to maintain a competitive edge in the global luxury fashion industry.

Ticker

€BOSS

Primary listing

XETRA

Industry

Textiles, Apparel & Luxury Goods
Headquarters

Employees

18,376

ISIN

DE000A1PHFF7

Hugo Boss AG Metrics

BasicAdvanced
€2.7B
12.77
€3.05
1.05
€1.40
3.59%

Bulls say / Bears say

Hugo Boss reported stronger-than-expected Q1 2025 results, with revenues of €999 million and EBIT of €61 million, surpassing analyst forecasts and indicating resilience amid macroeconomic challenges. (reuters.com)
The company reaffirmed its full-year sales outlook for 2025, projecting revenues between €4.2 billion and €4.4 billion, demonstrating confidence in its strategic direction despite global uncertainties. (reuters.com)
Hugo Boss's diversified sourcing strategy positions it well to navigate potential supply chain disruptions, as noted by analysts observing improved performance in March 2025. (reuters.com)
Morgan Stanley downgraded Hugo Boss to 'equal-weight' in July 2024, citing expectations of subdued demand impacting retail sales and potential operational expense challenges. (tradingview.com)
In July 2024, Hugo Boss reduced its full-year sales guidance, attributing the revision to weaker global demand, particularly in key markets like China and the UK. (nasdaq.com)
The company reported a 1% decrease in Q2 2024 sales to €1.02 billion, with EBIT falling 42% year-over-year to €70 million, indicating challenges in maintaining profitability amid increased marketing and retail costs. (nasdaq.com)
Data summarised monthly by Lightyear AI. Last updated on 28 Jun 2025.
Data displayed above is indicative only and its accuracy or completeness is not guaranteed. Actual execution price may vary. Past performance is not indicative of future results. Your return may be affected by currency fluctuations and applicable fees and charges. Capital at risk.
Market data provided by CBOE Europe and Deutsche Börse.

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